#Undercover brand history full#
Inspired by his unique childhood full of American influence, Japanese designer Nobuhiko Kitamura created the brand to reflect the style that he was seeing overseas. From cut and sew denim to graphic tank tops, the brand took staples from the 70s and flipped them on their head completely, creating new pieces that would go on to inspire decades of counterculture movements in Japan and across the world. Part of its significance lies in the fact that it laid the groundwork for what would eventually evolve into the Harajuku scene. Since its creation in 1984, Hysteric Glamour has been known for its unique interpretations of classic American looks. Very few brands can say that they've mastered the art of Japanese Americana, but today we’re going to be looking at one of the most sought-after brands in the genre. Since then, however, Japanese-Americana has grown into something far from its traditional American roots, and oddly enough, has made a full circle - appearing all across western fashion. Small shops across Japan would recreate the looks they saw from American soldiers and would sell cheaper, often better quality garments as a way to reflect the fashion scene overseas. Japanese-Americana has been a staple of Japanese fashion since World War II.
0 kommentar(er)
